Tata Communications, which was previously called VSNL, has selected Hill & Knowlton to help increase its presence and mindshare as a global voice and data service provider on a worldwide level, excluding India.
Effective immediately, H&K’s remit includes planning and execution of global media and analyst engagement campaigns, and the building of strategy for stakeholder engagement on digital and social media platforms.
H&K will be working closely with Tata Communications’ global corporate communications team; marketing leaders as well as its marketing and communications agencies.
In a challenging business climate, Tata Communications continues to expand its service offering and presence globally. Range of services includes transmission, IP, converged voice, mobility, managed network connectivity, hosting and storage, managed security, managed collaboration and business transformation for global enterprises and service providers as well as Internet, retail broadband and content services.
Tata Communications has strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka), Nepal (United Telecom) and, subject to approval by the Chinese government, China (China Enterprise Communications).
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