PR Next

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Posts Tagged ‘Mid-Day’

I-Next ties knot with Mid-Day

Posted by prnext on September 6, 2009

I-Next, the bilingual daily from the Jagran Prakashan Group has entered into an annual and renewable partnership with Mid-Day, the afternooner from Mid-Day Multimedia, to pick the latter’s entertainment content. As per the tie up, which officially enforces from August 15, Mid-Day will syndicate about 4-6 stories from its entertainment related content to i next on a day-to-day basis, in an monetary environment, which takes care of operational cost of the stories.

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Posted in News Bytes, September 2009 | Tagged: , , | Leave a Comment »

MiD-DAY Celebrated 30th Anniversary

Posted by prnext on July 20, 2009

ndia’s leading afternooner, MiD DAY celebrated its 30th anniversary with a power packed issues across Bangalore, Delhi, Mumbai & Pune, which was sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).
Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting. To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. The company also has an established presence in the multimedia space, with its web version, http://www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.
MiD DAY is available in Mumbai, Delhi, Bangalore and Pune.

India’s leading afternooner, MiD DAY celebrated its 30th anniversary with a power packed issues across Bangalore, Delhi, Mumbai & Pune, which was sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).

Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting. To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. The company also has an established presence in the multimedia space, with its web version, http://www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.

MiD DAY is available in Mumbai, Delhi, Bangalore and Pune.

Posted in News Bytes | Tagged: | Leave a Comment »

Meet the Media – Shishir Joshi, Mid-Day

Posted by prnext on June 16, 2009

Vibhuti Agarwal in an in an exclusive interview with Shishir joshi, Ex Editor with Mid  Day, explores a journalists’ opinion about role play of PR in journalism

1. What are your views about the PR fraternity?

It is a highly misinterpreted group of professionals. One because of an absence of understanding by the editorial in an organization, two, by their (pr fraternity) own undoing and three, by absence of adequate training/mentoring at the foundation and mid career level.

2. How useful / helpful are they to you as a source of information?

It is almost like a parallel arm of any news organization. A journalist can work faster and more smartly, if he learns to organize his PR networking appropriately. Similarly, a PR professional can get his/her story across ON MERIT if he/she starts understanding how a news organization functions, networks better and starts thinking like a journalist.

3. What is it that you expect when interacting with a PR professional?

a. Do your homework. Do it well.

b. Network. Not just in times of crisis. This is your bread and butter.

c. Understand the working and life of a journalist. And the organization.

d. Play the role of an interface between the client and journalist.

e. Do not mislead/over promise either of the two.

f. Do not resort to unethical means (bribes) to get your story across. Even if asked for. A story should appear/and should be passed to an organization, ON MERIT.

5. What is it that the PR professionals need to improve on to meet journalists’ expectations and strengthen the professional bond?

I think if points mentioned in question three are followed, life would be simpler. Having said that, yes, it is always, or often the contention of the PR executive that journalists do not treat them well or are too arrogant.

My advice is, let us CHANGE first. Then we have a right to point a finger at others. Also, signing of, I would request PR professionals to remain updated with names and people movements.

I still get calls from executives (of eminent PR firms) telling me they have sent a mail on my Aaj Tak mail id (an organization I left in 2007 and subsequently I spent sixteen months with Mid Day).

Hence, to sum up, and hoping at least all those who read this piece. I am no longer with Mid Day as the Group Editorial Director.

I have taken up teaching. Have set up a Journalism Mentorship programme for students and can be reached on shishirj@journalismmentor.in. The link is www.journalismmentor.in

Posted in Interview, June 2009 | Tagged: , , | Leave a Comment »