PR Next

Monthly eZine for PR Professionals

PR Next, September 2009 issue

Posted by prnext on September 6, 2009

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Vol. 1, No. 5, September, 2009

PR Next, monthly eZine from Indian PR Forum


Journalism to PR – Is it a right choice?

By Vikram Kharvi

A recent survey conducted by PR Week highlighted that over 50% of media professionals are now considering a career outside of journalism (Maybe even on the “dark side,” as PR is commonly referred to in the journalism industry). It seems as an epidemic of job swaps among the senior journalists, has sparked fears of a vacuum of experienced journalists at the top of the profession.


My Space :

3 Key Messages

By Richa Seth

Every organization that you work for has some key messages that it wants to convey it to its stakeholders through its communications efforts. So what is a key message, and why is it important?


Case Study:
Case Study – THE PRODUCTIVITY GAP – Winner of Cannes PR Lions 2009

Case Study on how Australia’s largest telecommunications provider, Telstra created a media campaign to promote their information and communication technology (ICT) products and services to finance and information executives at Australian organizations


Sector Talk

PR for the Hospitality Sector

What’s different in PR for the hotel industry? Should hotels hire in-house professionals or outsource their PR functions? Read on to know the answers


Media Movement

Join Indian PR Forum

News Bytes
Tech – A – Byte

Online resume: A link to the future!

By Anuradha Kelkar

The mantra of ‘if you have it, flaunt it’ just got more technology friendly. Clearly, many of you reading this have a great deal of achievements you want to talk about, a good deal of contacts you want to show off and probably a large portfolio of work you want to showcase. Here’s a thought.



Interview with Prof. K.S. Ramachandra Rao of SSIM

Rajesjwai Iyer, brings to us an exclusive interview with Prof. K.S. Ramachandra Rao, Director, Placements & Promotion, Siva Sivani Institute of Management, Secunderabad. Prof Rao shares with us his views on the PR industry and how PR helped in positioning SSIM amongst its target audience


Meet The Media

Interview with Kamalika Bhhatacharya of The Statesman

In this month’s column of ‘Meet the Media’, Richa Seth introduces us to Kamalika, Bhhatacharya, Sr. Content Associate, The Statesman.. Read on to understand her view on PR profession

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