Welcome back, my sincere apologies for the delay in bringing out this issue. Again we have some thing new to share with you this month. Thanks to the Cannes PR Lions awards, we have got a good collection of case-studies on some of the best PR campaigns in the world, which we would be featuring one every month. We have also started a section on understanding specialized PR functions, like technology, lifestyle, healthcare etc., This month we are featuring Technology Practice, authored by Donica Trivedi.
Our regulars include an interview with Arcopol Chaudhuri, an ex journalist on his shift to PR by Poornima Iyer, In our section, Meet the Media, Sumantika Choudhary brings to us an exclusive interview with Sourina Bose, Asst. Producer, Tara Newz. Richa Seth helps us to solve the ROI mystery, while Anuradha Kelkar explains the importance of CEO writing his own blog.
Last month, we had started a section on Account Wins, but unfortunately, inspite of having so many agency folks in our forum, none informed us about the wins within their own agency. Guys please support, this is an industry forum, without each one of us contributing, this initiative will not last long.
I intend to start two new sections, but only if people come forward to volunteer for the task. One is Hot Seat (Profiling of CEOs of top PR Agencies) and the other on Corp Comm. (Interview of a Corp Comm Head of a reputed company). Both the interviews will be in a narrative format. If any one would like to volunteer to own the section please mail me at pr.vikram@gmail.com
Download pdf: PR Next July 2009 c
PR Next 