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Interview with Prof. K.S. Ramachandra Rao of SSIM

Posted by prnext on September 6, 2009

ramachandraraoRajesjwai Iyer, brings to us an exclusive interview with Prof. K.S. Ramachandra Rao, Director, Placements & Promotion, Siva Sivani Institute of Management, Secunderabad. Prof Rao shares with us his views on the PR industry and how PR helped in positioning SSIM amongst its target audience

1. How do you think PR is important for organizational growth? Comparing your previous experiences, what made your institution crack with PR as a tool to create the Right Buzz?

PR is important for any organization. PR means not just Public relations but being the public domain in terms of visibility, transparency, publicity etc. It can be achieved through a professional set up with PR departments in any organization. If the organization is not big enough, it can be entrusted to a professional PR agency that is expected to devise a long term strategy for better branding, better visibility to reach out to the right targeted audience. It also helps the stake holders to know more about the company in terms of its market news.

As far as Siva Sivani Institute of Management (SSIM) is concerned, it provides management education along with other forms of higher study for working executives. It focuses on imparting high quality education to serve the corporates to produce the right talent. PR has helped SSIM in creating visibility amongst the students and corporates. It has helped us in conveying the right key messages across to our target audiences. We have successfully been able to enroll dedicated students in our institute and at the same time we also have renowned companies willing to offer placements to our students in their company at high packages.

2. What according to you is more successful using internal PR professionals or hiring external PR services?

It is not the question of internal or external professionals. It depends on the quality and competency of the people concerned who are doing this job. The external agency can provide the advantage of their exposure and expertise. And on the other had there are organizations that depend on their internal talent as they nurture them over a period of time.

3. How do you rate PR practice?

PR as a professional has evolved immensely. It has now become an essential marketing tool for every organization. There are various budding professional PR agencies as many organizations are on a look out for communication their key messages to the right target audience.
4. What is your foresight on industry’s growth?

As mentioned earlier there is huge scope of growth for the PR industry. However the industry lacks dedicated and talented professionals who would be keen to be a part of this industry. This profession requires good communication skills, industry knowledge, hard work, sincerity and dedication. One can pursue some of the technical skills from a few management institutes who are engaged in having specialized courses for PR.

5. As an educational institiution how much value do you think PR has added to your business and brand?

As mentioned earlier, PR has immensely helped us to position ourselves amongst the top management schools in the country. We have taken several initiatives to do gain this positioning. Compared to few years back, SSIM today is one of the reputed institutes of management education nationally.


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