PR Next

Monthly eZine for PR Professionals

Adfactors PR launches IPO Nurture

Posted by prnext on September 6, 2009

Adfactors PR recently launched IPO Nurture, an unique offering aimed at companies planning an Initial Public Offering (IPO) in the near to mid-term future.

As per the company statement, IPO Nurture is a comprehensive program designed to optimize value from the IPO process. The key elements of the program include enhancing corporate reputation, and outreach programs targeting the universe of financial intermediaries and opinion influencers. The program also includes a series of workshops and orientation programs to equip the management with skills to successfully navigate the communications challenges in the IPO process.

Announcing the launch, Madan Bahal, Managing Director, Adfactors PR, said, “IPO Nurture will be especially useful for promoters and managements aspiring to tap the capital market for the first time, irrespective of the size of the IPO. Companies often dilute value by approaching the market under-prepared in terms of the desired public profile and the ability of the management to face public scrutiny. IPO Nurture is also designed to support the company’s various strategic initiatives enroute to the IPO like private equity, M&A, restructuring and attracting competent partners and consultants on board.”

IPO Nurture will be driven by specially created teams drawn from diverse backgrounds, including corporate & financial communications, crisis communications and corporate training. The orientation workshops will also draw on the expertise of a panel of external consultants from various disciplines.

“The IPO is a transformational journey for the company. It is a rigorous process and requires careful planning and execution at all stages. We are confident that IPO Nurture will deliver immense value to companies in successfully managing this transformational journey,” says Arun Ohri, Director of the IPO Nurture program at Adfactors PR.


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