PR Next

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No show for India in Cannes PR Lions 2009

Posted by prnext on July 20, 2009


ndian PR industry had to face a very disappointing start at the 56th Cannes Lions International Advertising Festival 2009 with no Indian entries being short listed for inaugural PR Lions awards.
Cumminsnitro in Brisbane, were the winners of the inaugural PR Grand Prix for Tourism Queensland’s ‘Best Job in the World’.
The category was started to honour the creative use of reputation management through building and preservation of trust and understanding between individuals, businesses and organizations.
The category had received 431 entries from 48 countries, of which India had sent 12 entries, but none of them could be short listed.  Of the total 431 entries, 37 entries were short listed for the final round, yet awarded only 17 PR Lions. These included Australia’s “Earth Hour”; Japan’s “Yubari Resort” and “Love Distance”; Lebanon’s “Khede Kasra”; Portugal’s “World’s First Ephemeral Museum” and “Selling Hope”; Switzerland’s “Zurich’s Being Sold”; Costa Rica’s “Bring Back Peace”; Brazil’s “One Thousand Casmurros”; UK’s “Beautiful Game” and “Pig’s are Worth It”; and USA’s “Honey, Let’s Lick the Problem,” “Guinness Rally,” “The Great Schlep” and “Protecting Futures”.
Each entry was given four points, which made up the total vote. These marks were weighted as Strategy (30 pc), Execution (20 pc), Creativity & Originality (20 pc) and Results (30 pc).
Australia had sent the highest number of short listed entries in this category  five, while the US and Japan had four short listed entries each. The UK had three short listed entries.
Lord Tim Bell, Chairman, Chime Communication from the UK was the President of the jury, which was drawn from 15 countries. Prema Sagar, Founder, Genesis Burson-Marsteller was the Indian juror for the category.
At least nine of the 17 PR Lions, meanwhile, were entered by advertising agencies. While Lord Bell admitted he would have preferred more PR agency winners, he called for greater awareness of the Cannes Lions festival among the PR community. ‘They didn’t know what it is, and it wasn’t very well promoted,’ he said. ‘It will get better – people will boast about their Lions and other people will want them.’

Indian PR industry had to face a very disappointing start at the 56th Cannes Lions International Advertising Festival 2009 with no Indian entries being short listed for inaugural PR Lions awards.

Cumminsnitro in Brisbane, were the winners of the inaugural PR Grand Prix for Tourism Queensland’s ‘Best Job in the World’.

The category was started to honour the creative use of reputation management through building and preservation of trust and understanding between individuals, businesses and organizations.

The category had received 431 entries from 48 countries, of which India had sent 12 entries, but none of them could be short listed.  Of the total 431 entries, 37 entries were short listed for the final round, yet awarded only 17 PR Lions. These included Australia’s “Earth Hour”; Japan’s “Yubari Resort” and “Love Distance”; Lebanon’s “Khede Kasra”; Portugal’s “World’s First Ephemeral Museum” and “Selling Hope”; Switzerland’s “Zurich’s Being Sold”; Costa Rica’s “Bring Back Peace”; Brazil’s “One Thousand Casmurros”; UK’s “Beautiful Game” and “Pig’s are Worth It”; and USA’s “Honey, Let’s Lick the Problem,” “Guinness Rally,” “The Great Schlep” and “Protecting Futures”.

Each entry was given four points, which made up the total vote. These marks were weighted as Strategy (30 pc), Execution (20 pc), Creativity & Originality (20 pc) and Results (30 pc).

Australia had sent the highest number of short listed entries in this category  five, while the US and Japan had four short listed entries each. The UK had three short listed entries.

Lord Tim Bell, Chairman, Chime Communication from the UK was the President of the jury, which was drawn from 15 countries. Prema Sagar, Founder, Genesis Burson-Marsteller was the Indian juror for the category.

At least nine of the 17 PR Lions, meanwhile, were entered by advertising agencies. While Lord Bell admitted he would have preferred more PR agency winners, he called for greater awareness of the Cannes Lions festival among the PR community. ‘They didn’t know what it is, and it wasn’t very well promoted,’ he said. ‘It will get better – people will boast about their Lions and other people will want them.’

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