PR Next

Monthly eZine for PR Professionals

MiD-DAY Celebrated 30th Anniversary

Posted by prnext on July 20, 2009


ndia’s leading afternooner, MiD DAY celebrated its 30th anniversary with a power packed issues across Bangalore, Delhi, Mumbai & Pune, which was sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).
Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting. To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. The company also has an established presence in the multimedia space, with its web version, http://www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.
MiD DAY is available in Mumbai, Delhi, Bangalore and Pune.

India’s leading afternooner, MiD DAY celebrated its 30th anniversary with a power packed issues across Bangalore, Delhi, Mumbai & Pune, which was sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).

Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting. To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. The company also has an established presence in the multimedia space, with its web version, http://www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.

MiD DAY is available in Mumbai, Delhi, Bangalore and Pune.

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