PR Next

Monthly eZine for PR Professionals

‘PR’ America’s latest weapon in Afghanistan

Posted by prnext on June 16, 2009


The US plans to devote more money and manpower to the “information war” in Afghanistan as NATO-led forces battle an aggressive media campaign by the Taliban, officials said on Friday.
NATO officials and the US increasingly see public relations as crucial to turning the tide against the Taliban who have successfully spread their message through radio, the Internet and mobile phones. The US plans to fund dozens of civilian public relations advisers who would work with government ministries in Kabul and with provincial governors across the country, a Western official told AFP. New US Commander in Afghanistan Gen Stanley McChrystal said it was crucial the coalition forces developed expertise in Afghan languages and do a

The US plans to devote more money and manpower to the “information war” in Afghanistan as NATO-led forces battle an aggressive media campaign by the Taliban, officials said on Friday.

NATO officials and the US increasingly see public relations as crucial to turning the tide against the Taliban who have successfully spread their message through radio, the Internet and mobile phones. The US plans to fund dozens of civilian public relations advisers who would work with government ministries in Kabul and with provincial governors across the country, a Western official told AFP. New US Commander in Afghanistan Gen Stanley McChrystal said it was crucial the coalition forces developed expertise in Afghan languages and do a  better job of conveying its role to the Afghan people.

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