PR Next

Monthly eZine for PR Professionals

Middle East spends $100m on public relations

Posted by prnext on June 16, 2009


Since the beginning of the 3rd millennium, the UAE market has seen the strong entry of public relations activities as a quality addition to marketing strategies and as a rich source of information for journalists and media staff.
The role played by the public relations industry has been of vital importance in terms of marketing and media aspects alike.
Over the past few years, the 90 public relations agencies operating in the UAE, which includes some of the noted Indian PR companies like Adfactors PR, have managed to prove their efficiency and worth for the diverse economic sectors, first during the boom, and then during the recent global economic crisis, when they highlighted the markets’ resilience.
The public relations industry has been a major player in introducing the attractive GCC markets, particularly the UAE market, to the world by adopting international marketing strategies that include organizing international forums and workshops, and participating in international fairs and exhibitions.
Commenting on the performance of the public relations sector in the region, Dr Ahmed Mufeed Al Samerai, President of Sahara Group, said, ‘Spending on public relations activities in the Middle East is still relatively modest, with an estimated $100m spent on PR in 2008, compared to the $7bn spent on advertising. This industry is projected to grow considerably over the coming years, as marketing campaigns are essential for all economic sectors, and public relations have proven an outstanding ability to communicate the required message to the target audience in a fast and cost-effective manner.’
Al Samerai added, ‘It is not easy to use public relations as a means to communicate with a broad audience with diverse cultural, social and economic backgrounds.” He expressed his optimism about the future potential of the public relations industry in the region, and underlined the necessity of providing training for public relations staff and seeking young talent who have excellent communication and writing skills to develop the public relations services in the region to the highest international standards.Since the beginning of the 3rd millennium, the UAE market has seen the strong entry of public relations activities as a quality addition to marketing strategies and as a rich source of information for journalists and media staff.

Since the beginning of the 3rd millennium, the UAE market has seen the strong entry of public relations activities as a quality addition to marketing strategies and as a rich source of information for journalists and media staff.

The role played by the public relations industry has been of vital importance in terms of marketing and media aspects alike.

Over the past few years, the 90 public relations agencies operating in the UAE, which includes some of the noted Indian PR companies like Adfactors PR, have managed to prove their efficiency and worth for the diverse economic sectors, first during the boom, and then during the recent global economic crisis, when they highlighted the markets’ resilience.

The public relations industry has been a major player in introducing the attractive GCC markets, particularly the UAE market, to the world by adopting international marketing strategies that include organizing international forums and workshops, and participating in international fairs and exhibitions.

Commenting on the performance of the public relations sector in the region, Dr Ahmed Mufeed Al Samerai, President of Sahara Group, said, ‘Spending on public relations activities in the Middle East is still relatively modest, with an estimated $100m spent on PR in 2008, compared to the $7bn spent on advertising. This industry is projected to grow considerably over the coming years, as marketing campaigns are essential for all economic sectors, and public relations have proven an outstanding ability to communicate the required message to the target audience in a fast and cost-effective manner.

Al Samerai added, ‘It is not easy to use public relations as a means to communicate with a broad audience with diverse cultural, social and economic backgrounds.” He expressed his optimism about the future potential of the public relations industry in the region, and underlined the necessity of providing training for public relations staff and seeking young talent who have excellent communication and writing skills to develop the public relations services in the region to the highest international standards.

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